Yes times are tough and it would be easy to think we won’t do an annual report this year. We’ll  just file the figures. But no ‘look book’, product brochure or any other communication about your company, carries the gravitas of an annual report. 

This year more than ever, you need to recognise and celebrate the efforts and share in the success of your staff. Your annual report keeps your investment community engaged as well as your suppliers, regulators and other key stakeholders.

We are skilled in producing annual reports, it’s been our bread a butter for decades. We can manage the end-to-end process, from research and writing, through to other content, production and graphics and if required printing. Short print runs a specialty and cost effective with current print technologies. 

We are happy to give you a no obligation quote and an assessment of our approach and the audiences you can reach.

Media Strategy and Campaign Development

Often the terms Strategy and Plan get linked together as in “Strategic Plan”. Let’s be clear, a strategy is ‘what’ you are going to achieve and in this case needs to be integrated with your over-arching organisation’s strategic objectives.    

Understanding how your external messaging through main-stream or specialist media can help you achieve your organisation’s goals is the first step to developing a successful media strategy. The strategy articulates what you want to achieve – your Media Plan is how you get there. 

Your Strategy needs to consider a number of things including:

• Core messages
• Audience (target audience)
• What else is happening around your issue/project
• Other risks
• Is it news?
• Consistency of message with other communications -particularly internal communications
• How will we know we have succeeded?

Your Plan needs to detail

• The right media to target - channels and platforms to align with your target audience
• Media organisations including on-line
• Other social media options
• Contacts and relationships
• Timelines and responsibilities
• Leverage of other above and below line promotions and advertising
• Specific measures

Integrate Communications has developed a number of successful media strategies which have strengthened brand value, increased sales or patronage over time and facilitated on-going good relationship building with media. 

Our aim is to leave a legacy of imbedded processes and systems that leave your organisation with the tools and knowledge to better manage and integrate your on-going media strategy with you overall company strategic objectives.

Media Training –  The court of public opinion

There is a well worked phase in business circles “don’t shoot the messenger” – but in the case of your media spokesperson this does not apply. That is why they need to be trained and trained well.

The stakes can be high. It’s your organisation’s reputation and it can be their career.

Integrate Communications works with highly experienced professionals in media and PR from senior journalists, producers to presenters and camera operators.

We offer full day and half day programs tailored to your organisations needs as well as group sessions on media awareness, executive training and on-camera training.

Refresher courses are also offered. Your media spokesperson(s) need to be game ready for response and well briefed for campaign launch.

Even organisations with well managed and implemented issues management programs have things happen that are just out of left field.

There are many facets to crisis management – but the way to handle media attention and your other communication imperatives are vital components. Integrate Communications have experience in dealing with major (potential and real) crisis including:

• Bomb threat and acts of violence
• Food tampering
• Product recalls
• Natural hazard emergencies
• Crime
• Death and significant injury

Integrate Communications can review the communications section of your overall crisis plan or can assist in the development of your enterprise approach to managing crisis. Starting with issues management, media policy and the right internal crisis management team. In a fast pace change environment, you need to stay ahead to manage rather then react, and your plan and practicing that plan, helps you achieve that.

Integrate Communications have worked for a variety of clients in quite diverse industries and not for profit sectors to develop organisation-wide communications strategies and plans.

First step is a clear understanding of your organisation’s purpose and goals. We work collaboratively with our clients to develop communications strategies that are built off the overall strategic plan to ensure all communications – no matter what the platform and audience, are reinforced, have consistency and are built on a risk based approach.

We can assist you deliver specific one-off campaigns right through to organisation wide communication plans, aligned with all other strategic intent.

Here is a list of current and past clients

• Australia Post
• Australian Cricketer’s Association
• Australasia Fire and Emergency Services Authorities Council (AFAC)
• Bushfire CRC
• Casey Tutungi Foundation (Pro-bono)
• Coles Group
• Coles Myer Ltd (and companies)
• Country Fire Authority (CFA)
• Emergency Management Victoria (EMV)
• Emergency Services Foundation (Victoria)
• Gawler Foundation
• Melbourne Legacy
• Mire 10
• PR Help
• Southern Metropolitan Cemeteries Trust (SMCT)
• Victoria State Emergency Service (VICSES)

Integrate Communications have trained in 4QD project management and the Victorian government’s ‘Project Management Excellence Framework’, promoted by the Department of Justice and Communities.

Our team can ensure your projects – particularly the big, audacious and conceptual ones, are managed on time, on budget and with the agreed resources.

Project governance, ensuring the right people are engaged across your organisations – and perhaps beyond, and integrating the latest thinking on change and leadership ensures success.